Onefootball has quietly raised a Series C round and added Adidas as an investor
Onefootball founder and CEO Lucas von Cranach, whose preferred football application now has twenty five million followers in two hundred international locations all over the world, confirmed on stage right now at TechCrunch Disrupt Berlin 2017 that his corporation has elevated extra funding — like each an unreported Collection B and C spherical. This would bring the startup’s complete increase to date to in excess of the $20 million publicly documented.
The founder declined to share the new numbers on stage, but he did notice that Adidas was one particular of the new buyers. Von Cranach also mentioned that he’s quite deliberate about increasing cash. “Raising cash is a requirement to match the target which you are placing on your own ahead,” he said. “We’ve elevated some cash, but I normally looked at the dilution, valuation and cash in the bank triangle.”
Hearth Chat with Lucas von Cranach (Onefootball)-0139
Hearth Chat with Lucas von Cranach (Onefootball)-0142
Hearth Chat with Lucas von Cranach (Onefootball)-0143
Hearth Chat with Lucas von Cranach (Onefootball)-0144
For a strategic trader like Adidas, entry to Onefootball’s cellular enthusiast base can be extra effective than any cellular initiative they could develop on their very own. Various experiments have shown that today’s consumers only use a handful of applications on a standard foundation, so the probability of them hearing from a beloved model like Adidas by means of a devoted Adidas-branded software is trim to none.
Which is wherever Onefootball, which von Cranach described as a “Facebook for football devoid of the social component,” aims to arrive in. As an alternative of producing a dispersed method with huge followers across social platforms like Fb and Twitter, von Cranach suggests Onefootball’s end users are directed to return to the application alone. Listed here, wherever some ninety percent have opted in to acquire drive notifications, brand names could have a immediate channel to their followers.
“We never have big followerships on Twitter or Fb and all of these platforms,” he said. “But we have consumers on the application and site who are constantly coming back.”
The founder counts himself as one particular of the heaviest end users of the application, in simple fact, spending at the very least an hour a day in a solution he in essence designed for himself to handle his very own passions.
But even though the corporation is continuing to increase, with some of its end users returning to the application forty to 50 situations per month, there are some parts Onefootball isn’t scheduling to handle, von Cranach mentioned.
“We won’t develop a betting business, we won’t develop a goods business, and we won’t develop a ticketing business, ” he said. As an alternative, he stated, the corporation is “building an working experience at the prime of the funnel” wherever it can boost the conversions… maybe for brand names like new trader Adidas, for case in point.